This position is responsible for creating and optimizing acquisition strategies focused on targeting specific audiences to meet our business KPIs on sales & registrations.
Needs to work across different business units with a key impact in the business. Will need to work close to squads in different business units in order to improve the results of the accounts and overall goals.
This person needs to work around multiple paid distribution channels as well as having a solid understanding of multi-platform and multi-device customer usage.
He/she must be passionate, entrepreneurial, and a non-stop learner who thrives on making a meaningful impact on the business. He/she must be a creative problem solver, and also data-driven, highly analytical, ROI-focused with a strong track record of driving meaningful growth and engagement for a direct-to-consumer digital business.