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busquedasIT
DIGITAL PRODUCT MARKETING
CLOSED

Confidential REF: #711

Empresa de Software líder global en tecnologías financieras móviles, que opera más de 100 plataformas en 40 países.

You’ll be responsible for presenting and positioning the company´s products in ways that will strengthen our brand and boost sales. For this role, you need to be a creative and quantitative thinker. You should be familiar with various product marketing techniques, like email campaigns and pricing strategies. Your goal will be to develop and implement the most profitable plans to position and promote our products.

Principal tasks:

  • Study company products
  • Translate technical details into benefits for the users and final clients
  • Follow and analyze market trends to position products
  • Develop product marketing strategies (pricing, advertising, product launching)
  • Craft compelling messages across marketing channels (landing pages, ad campaigns)
  • Work with various teams (design, content, acquisition, product, sales) to implement strategies
  • Test marketing product features, releases and ad copy
  • Evaluate projects using relevant KPIs and feedback from existing and prospective customers

  • Solid experience as a Product Marketing Professional, or similar role in Fintechs or E commerce companies.
  • Background in design and copywriting is a plus.
  • Experience in market analysis.
  • Familiar with product marketing tactics (e.g. integrated marketing campaigns).
  • Working knowledge of web analytics tools (Google Analytics, WebTrends).
  • Excellent communication skills.
  • Creativity.
  • Analytical mind and strong quantitative skills.
  • BSc/BA in Marketing, Communications or similar field.

Being part of a company that has led the most notable electronic money projects of Latin America and has provided financial and telecommunication solutions to financial institutions, retailers, marketplaces, governments, telecommunications operators, and governments, among others.

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